“The regulars at the station had great fun with the press. The station was home to some of the greatest liars and bullshit artists in the history of the world, and tabloid reporters were nothing more than a light snack before lunch for them.”

The building standing at 105 E. Church Street in Plains, Georgia, is painted white with red accents. Four old theater seats are placed against the front window—just like they were in the 1970s—and two old truck tires stand by the door. Inside, the room is freshly painted, like it has not been in several decades. On the left, a long bar-like museum fixture extends almost the length of the interior. There is no cash register at the bar to finalize transactions from visitors—no beer, cigarettes, or candy for sale anymore at Billy Carter’s Service Station. Behind the bar there is a six-tier shelving unit, and although there are several cans of Billy Beer, they are all empty. Along the walls of the old station there are now nicely hung photographs and informational panels, no Pabst Blue Ribbon advertisement or posters featuring Farrah Fawcett. Billy Carter’s Service Station became a museum in May 2009 and locals insist “the building never looked this clean before.”2