Jim Shaffer's shop is dusty and smells like a horse stable—a comforting olfactory association that I suddenly realize has less to do with horses than with the rolled and bundled straw I see stacked high along the walls. Though the pole barn that houses Shaffer's Charleston Broom and Mop Company is just a few miles from the capital city of Charleston, West Virginia, the unincorporated area where it sits along Davis Creek in Loudendale is a wooded, quiet, and close-knit community.