"The significance of singing, playacting, schmoozing, and reputation-management."
The scene inside Fulton Chapel is almost late enough to make you forget that it is two o’clock on a late August afternoon in Mississippi. Despite the sweltering heat, the melting humidity, and the lack of air conditioning, the atmosphere inside is not one of languidness, but of high anxiety. Here some 665 incoming female students are seated in groups of seventy. They are chattering, they are excited, they are nervous. It’s the opening scene of sorority rush, and at the University of Mississippi-known by one and all as “Ole Miss”-rush is serious business.