What’s in a Name?

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What’s in a Name?

by John Shelton Reed
Southern Cultures, Vol. 5, No. 3: Fall 1999

"It may be, in fact, that the use of 'African American' has peaked."

In 1975 political scientist Harold Isaacs wrote that “a name will seldom itself be the heart of the matter of group identity, but it can often take us to where the heart can be found, leading us deep into the history, the relationships, and the emotions that lie at the center of any such affair.”

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