Moon Pies and Memories

The Crossroads Store of William R. Ferris's youth, courtesy of the William R. Ferris Papers, Southern Folklife Collection, University of North Carolina at Chapel Hill.

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Moon Pies and Memories

by Mildred Council, JohnEgerton, GeorgeTindall, William R.Ferris, DougMarlette, LeeSmith
Southern Cultures, Vol. 19, No. 2: Summer 2013

"Some people were just nuts about them. And they also have a mystique around extraterrestrial stuff."

The Moon Pie is an icon in the American South, where both its image and its taste evoke memories of country stores and their agrarian worlds. If we Google Moon Pies, 3,060,000 references appear on subjects that range from art and literature to festivals, recipes, and astrology. In his entry on “Moon Pies” in the Encyclopedia of Southern Culture, Tom Rankin explains that the Chattanooga Bakery in Chattanooga marketed the product as “the original marshmallow sandwich.” The delicacy consists of “one quarter inch of marshmallow sandwiched between two cookies about four inches in diameter.” The sandwich is then “coated with chocolate, banana, coconut, and vanilla frosting.”