While visiting Sarasota, Florida, my husband agreed to join me in doing something I absolutely LOVE and completely unrelated to work—foot massages. We found a quaint little spot in a quiet retirement community. It wasn’t overly glamourous—average size homes with small, neat yards, and the random golf cart illegally riding along the city street. With a few minutes to spare, we saw a shopping plaza with a health food–based grocery store and decided to stop in. It took less than two minutes for us to realize we were NOT in a regular store.