“Cowboy Carter has undeniably reignited mainstream conversations about Black contributions to country music and the banjo’s African diasporic origins.”

In February 2024, during a Super Bowl 57 commercial, Beyoncé released a teaser hinting at what audiences speculated would be a country music album, released months later as Cowboy Carter. It featured Rhiannon Giddens performing a “Country Fire” banjo melody to introduce the song “Texas Hold ‘Em”. The short clip sparked a global conversation praising Beyoncé for bringing the Black influence in country music and the history of Black banjo playing back into the cultural zeitgeist.